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At GrubMarket, our farmers aren’t just our producers, they’re our partners! From the beginning, our mission has been to connect people to their food while protecting the environment and our local economy. It was obvious that these goals all began with supporting small farmers. But what does “support” really mean?
Over the years, our farmers have become our close friends - integral members of the GrubMarket family. While traditional grocery stores seek to gain the most profit possible, we have different a different priority: to benefit the small farmer.
The biggest difference between traditional grocery stores and us is who and where our money goes to. First, unlike distributors or a typical grocery store, we give our farmers the control to set his or her price for their produce, and we pay it! Simple.
When a traditional grocery store buys from a small farmer, a higher percentage of their profit goes to the brick and mortar store itself, and to the distributor, so the farmer makes significantly less money. With GrubMarket, we've learned how to operate by bypassing the distributor, so the farmer receives between 15% and 25% more of the profit.
Secondly, we give our farmers financial stability. When those same farmers go to your weekly farmer’s market to sell their produce, they must over-pick their crop to anticipate possible demands. The leftover produce that isn’t sold that day will most likely go bad before it reaches a consumer, losing them money. But at GrubMarket, we send our farmers an order while the fruits are still on the tree and the veggies are still in the ground! They pick them fresh for our customers, knowing exactly how many they've sold. This helps them to eliminate their food waste and maximize their possible profit!
Another way GrubMarket supports our farmers is by putting the power back into their hands - asking them first for the produce that they need to sell. One week, their spinach may be a little sad, but Mother Nature happened to bless them with killer kale! While other stores may say ‘no’, we say, ‘kale yea!’! By using our flexible FarmBoxes, we can adjust what we sell to meet their needs (not the other way around).
Lastly, (and maybe most importantly) we give our farmers a face and a name. It wasn’t that long ago that everyone knew the name of the local milkman, fisherman, butcher, and farmer, and it has always been a part of our goal to return our communities to this way of life. Whether through social media (like Facebook, Instagram, or Youtube) or our ‘Hug Your Farmer’ interviews in our weekly newsletter, we know how important it is for you to know where your food comes from, see the farm, meet their family, and know their story.
It’s the little things we do that add up to make a big difference.
At GrubMarket, Farmers Come First.